
Welcome to Marketing!

As we begin the 2026–2027 school year, I am excited to start my 25th year of teaching, all of which have been here at ACTC. It has been a privilege to spend my teaching career at ACTC, working with students as they discover their strengths, develop career-ready skills, and prepare for life beyond high school.
I am the Business and Marketing Instructor at ACTC, where I teach courses in marketing, digital marketing, advertising, social media marketing, entrepreneurship, leadership, and digital multimedia. My goal is to help students see the real-world value of what they are learning by giving them opportunities to create, collaborate, present, problem-solve, and build professional-quality work.
Before becoming an educator, I spent 10 years working in business, gaining real-world experience that continues to shape my teaching today. I earned my bachelor’s and master’s degrees in business from Clemson University in 1992 and 1994. I later earned a master’s degree in education from Furman University in 2009, and most recently completed a Master of Science in Instructional Design and Learning Technology from Anderson University in May 2023. This combination of business experience, education, and instructional design influences how I approach teaching and learning.
In my classroom, students do much more than study business and marketing concepts. They apply them. Through project-based learning, students create marketing campaigns, develop brands, design digital content, prepare presentations, build portfolios, and complete real-world performance tasks. I believe students learn best when they are actively engaged in meaningful work that allows them to use both creativity and critical thinking.
I also believe strongly in student voice and choice. Whenever possible, students are given opportunities to make decisions, explore ideas, and take ownership of their learning. Instead of relying heavily on traditional tests, my classes emphasize authentic projects, presentations, simulations, and portfolios that show student growth over time.
My hope is that every student leaves my classroom with stronger communication skills, greater confidence, a better understanding of business and marketing, and a collection of skills they can use in college, careers, and life. I am looking forward to another great year at ACTC and all that our students will accomplish.

Brian McClain
Learning Designer/ Facilitator for Business & Marketing
864-556-8360 ext. 3350
Fax: 864-558-7150
Education
B.S. in Management, Clemson University (1992)
Master of HR Development,
Clemson University (1994)
M.A. in Education, Concentration in School Leadership Furman University (2009)
M.S. in Instructional Design and Learning Technology Anderson University (2023)
SC Areas of Certification
Business Education
Secondary Principal
Secondary Supervisor
864-556-8360 ext. 3350
Fax: 864-558-7150
Education
B.S. in Management, Clemson University (1992)
Master of HR Development,
Clemson University (1994)
M.A. in Education, Concentration in School Leadership Furman University (2009)
M.S. in Instructional Design and Learning Technology Anderson University (2023)
SC Areas of Certification
Business Education
Secondary Principal
Secondary Supervisor
Vocational Center Director
SC Certification Endorsements
Online Teaching
English for Speakers of Other Languages (ESOL)
SC Certification Endorsements
Online Teaching
English for Speakers of Other Languages (ESOL)
Read to Succeed
Other Certifications
Google Digital Marketing & E-commerce
Hubspot Digital Marketing
HubSpot Digital Advertising
HubSpot Content Marketing
Hubspot Social Media Marketing
YEScarolina Entrepreneurship Certification
AICPA High School Advanced
Hubspot Social Media Marketing
YEScarolina Entrepreneurship Certification
AICPA High School Advanced
Accounting Certification
Business Experience (1992-2002) Human Resources Marketing/Advertising
Operations Management
Customer Service
Inventory Control
Merchandising
Budgeting
Loss Prevention
Business Experience (1992-2002) Human Resources Marketing/Advertising
Operations Management
Customer Service
Inventory Control
Merchandising
Budgeting
Loss Prevention