• Digital Media Marketing
     
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    More than ever, brands are prioritizing digital channels to connect with customers and drive bottom-line growth for their business. As a result, the demand for high-quality digital marketing talent has become a priority. Digital Media Marketing is designed to serve as an introduction to the basic principles of digital & social media marketing. The class will explore the basics and complete a simulation project in which students prepare a professional digital marketing plan proposal. Each student will develop leadership and problem-solving skills, understand the importance of making ethical decisions, develop public speaking and presentation skills, proper social and business etiquette, analyze possible solutions to specific business problems, develop business leadership skills, and develop an increased understanding of the business world. This course is facilitated through mini-lectures, engaging activities, group-paced instruction, hands-on practice, and discussion. Assignments range from a mix of daily assignments, notes, activities, tests, performance assessments, and projects. Students will also have an opportunity to earn their HubSpot Content Marketing Certificates.

    Course topics include the following:

    • Digital Marketing Introduction
    • Principles of Marketing
    • Digital Marketing Strategies
    • SEO & Digital Analytics
    • Social Media & E-Commerce
    • Digital Advertising & Content Marketing
    • Video & Website Marketing
    • Email & Mobile Marketing
    • The Marketing Plan & E-Portfolio
    • HubSpot Content Marketing Certification
    This junior-level class every morning during the second quarter. One unit of college prep elective credit is awarded after successful completion of the course.
    Student projects created during the video marketing unit can be seen at http://digitalmediamarketingexamples.weebly.com/.
     
    Prerequisite:  Marketing