• Digital Media Marketing
     
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    More than ever, brands are prioritizing digital channels to connect with customers and drive bottom-line growth for their business. As a result, the demand for high-quality digital marketing talent has become a priority. Digital Media Marketing is designed to serve as an introduction to the basic principles of digital & social media marketing. Students will explore the fundamentals of digital marketing and complete a simulation project in which they prepare a professional digital marketing plan proposal. Each student will develop leadership and problem-solving skills, understand the importance of making ethical decisions, develop public speaking and presentation skills, demonstrate proper social and business etiquette, analyze possible solutions to specific business problems, develop business leadership skills, and develop an increased understanding of the business world. This course is facilitated through mini-lectures, engaging activities, group-paced instruction, hands-on practice, and discussion. Assignments range from a mix of daily assignments, notes, activities, performance tasks, projects, and quizzes. Students will also have an opportunity to earn their HubSpot Content Marketing Certificates.

    Course topics include the following:

    • Course Introduction (1 day)
    • Digital Marketing Introduction (2 days)
    • Principles of Marketing (1 day)
    • Digital Marketing Strategies (4 days)
    • SEO & Digital Analytics (4 days)
    • Social Media & E-Commerce (4 days)
    • Digital Advertising & Content Marketing (4 days)
    • Video & Website Marketing (5 days)
    • Email & Mobile Marketing (4 days)
    • The Marketing Plan (4 days)
    • HubSpot Content Marketing Certification (4 days)
    • Employability Documents & Skills (5 days)
    • ePortfolio (3 days)
     
    This junior-level class meets every morning during the second quarter. One unit of college prep elective credit is awarded after successful completion of the course.
     
    Prerequisite:  Marketing